Category Specific Teams

Every store category has their own unique strategy. The structure and alignment of each category team is designed to deliver outstanding value for our clients by working with each of the customers' strategies. The team leaders have full authority to focus AWH's resources to meet our clients' brand and sales objectives. The teams use AWH's leading edge technology platforms such as: fact-based selling, order processing (Genysis,) sound financial management (Adesso) and, retail reporting tools (ARTS.)

Our critical mass has allowed AWH to invest in and develop a point of difference in the area of Category Development. Teams offer a menu of services and are able to customize the business solutions we provide to fit the needs of our clients.


  • Customer Planning
  • Business Management
  • HQ Call Responsibility:
    Top to Top, Business Review,
    Daily Management
  • Sales Controllable Execution
  • Trade Funds Management


  • Presentation Development
  • Order Processing
  • Claims/Deduction Management
  • Sales Tracking
  • Correspondence
  • Business Analysis
  • Post Promotion Evaluation
  • Retailer Templates
  • Consumer Analysis
  • Demographic Profiling
  • Planogram Development
  • Planogram Implementation
  • Planogram Compliance
  • Continuity Coverage
  • Resets
  • Special Projects


  • Promotion Agency
  • Advertising Development
  • Consumer Promotion Programs
  • Co-Marketing Execution
  • Client Service Team
  • Consulting Services
The following is a list of our category specific teams:
  • Health & Beauty Care
  • Grocery
  • General Merchandise
  • House & Garden
  • Rack
  • Perishable
  • Grocery Broker
  • Gourmet